“THE BRITISH ARE COMING!”
RODEO DRIVE CONCOURS HOSTS BRITISH THEME AND
ASTON MARTIN AS 2012 FEATURED MARQUE
BEVERLY HILLS, Calif. - The Rodeo Drive Committee, in conjunction with the City of Beverly Hills, announced the 2012 theme for the Rodeo Drive Concours d’Elegance – “THE BRITISH ARE COMING!” Aston Martin was this year’s featured marque. Gearys Beverly Hills was the presenting sponsor in celebration of their new Rolex store opening on Rodeo Drive in June 2012.
The annual Father’s Day tradition featured a wide variety of vintage and racing cars and motorcycles lining Rodeo Drive north from Wilshire Boulevard to Santa Monica Boulevard Sunday, June 17 from 10 am to 4 pm.
As the 2012 featured marque, Aston Martin was the centerpiece of the 200 block of Rodeo Drive with both new and classic cars. Combining iconic styling, thrilling performance, true craftsmanship and exclusivity, Aston Martin boasts unprecedented breadth and appeal. The marque’s iconic DB5 has been featured in five James Bond films.
The 300 Block of Rodeo Drive featured British classic and racing autos including Austin Healey, Bentley, Jaguar, Land Rover, Lotus, MG, McLaren and Rolls Royce brands. Also, a special British motorcycle area honored Triumph, Vincent, BSA and Norton.
On the 400 block of Rodeo Drive, this year’s concours featured “The Best of the Best” with classic cars of any marque considered by the show’s curators. Also on the 400 block, the Rodeo Drive Concours featured a special tribute to Cobra's 50th Anniversary.
“We were thrilled to honor the British automotive industry and Aston Martin as the featured marque at this year’s Concours,” said Bruce Meyer, Chairman of the Rodeo Drive Concours d’Elegance. “Great Britain has a long and storied history in creating some of the most legendary cars and motorcycles highlighted by elegant design and spectacular performance. This annual event has been a tradition for thousands of Southern California residents, car collectors, aficionados and families and it was great to once again welcome them on Father’s Day on Rodeo Drive.”
Aston Martin was presented at the Rodeo Drive Concours by O’Gara Coach Company in Beverly Hills. The O'Gara Coach Company is a Factory Authorized Dealer for Aston Martin, Bentley, Bugatti, Lamborghini and Rolls-Royce Motor Cars. Respected as one of the most successful luxury automotive outlets in the world, O'Gara Coach Company, led by founder Tom O'Gara, continues to set unmatched records in luxury and performance sales and service.
The Rodeo Drive Concours d'Elegance has been named one of the “300 Unmissable Events & Festivals Around the World" by top travel publisher Frommer's. The car show was free and open to the public.
The Rodeo Drive Concours d’Elegance was produced by the Rodeo Drive Committee in association with the City of Beverly Hills. GEARYS Beverly Hills was the 2012 Presenting Sponsor in celebration of their new Rolex Store on Rodeo Drive. Aston Martin was the 2012 Featured Marque.
Other sponsors include O’Gara Coach Company, Auto Gallery, Ferrari Beverly Hills, RM Auctions, Beverly Hills Conference and Visitors Bureau, Land Rover, Jaguar, Vertu, Brooks Brothers, Lladró, Two Rodeo, and the Consulate General of Great Britain.
Media sponsors included the Beverly Hills Courier and Sports Car Market Magazine and Asprey London is the official award sponsor. Hospitality sponsors include Sprinkles Cupcakes, Fat Burger, and Smart Water.
The Beverly Wilshire, a Four Seasons Hotel, located at Wilshire Blvd. and Rodeo Drive was the official hotel of this year's Concours d’Elegance. For reservations call (310) 275-5200.