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Let it Sparkle, and Snow, in 90210

BEVERLY HILLS (November 14, 2011) - Beverly Hills Conference & Visitors Bureau announces Sparkle 90210, a spectacular event series featuring dazzling décor, glowing entertainment and horse-drawn carriage rides on select Thursdays and Fridays in December from 5-8pm. Sparkle 90210, which takes its cue from "Let it Sparkle," the holiday partnership which includes a SWAROVSKI ELEMENTS crystallized installation on Rodeo Drive to display a Twitter-feed of holiday greetings, will dazzle with a line-up of whimsy and merriment.

Sparkle 90210 kicks off Thursday, December 1 at 5pm with snow and lighting effects featured at Beverly Cañon Gardens and Two Rodeo Drive. As cascading snow falls throughout the evening shoppers will be greeted by the celestial sounds of the Beverly Hills Madrigals, the award-winning Beverly Hills High School choir, caroling holiday classics.

To heighten excitement, street performers from the "Sparkle Street Theatre" will float around town spreading holiday cheer. Wearing glowing costumes designed by Janet Hansen of Enlighted Designs, whose recent clients have included Katy Perry, Daft Punk and Britney Spears, these animated characters will engage the crowds and pass out sparkling adornments for all to wear.

Should the festive fun spark some holiday shopping, enjoy the city's gift: a free horse and carriage ride. The ride offers an up-close view of the city's sparkling displays and is free to those who show proof of a same day purchase made anywhere in Beverly Hills (Purchase must be valued at $25. Spend can include shopping or dining). Plus participating restaurants will treat revelers to extended happy hours, holiday cocktails and more.

Sparkle 90210 Details:
Dates: Thursdays & Fridays, December 1, 2, 8, 9, 15 & 16 Time: 5-8pm Where: Throughout the Golden Triangle (anchored by Wilshire Blvd., Crescent Drive, Little Santa Monica Blvd. and Bedford Drive) and along South Beverly Drive

Highlights: Snow falls each night at Beverly Cañon Gardens and Two Rodeo Drive. Strolling performances feature the Beverly Hills Madrigals and "Sparkle Street Theatre." Horse-drawn carriage rides depart from two locations - Two Rodeo Drive and street-side on Beverly Drive near Beverly Cañon Gardens. Maximum occupancy for carriages is two passengers. Participating stores will remain open throughout the event for after-hours shopping. Look for sparkling in-window displays to know who's in.

Beverly Hills makes the season even brighter with additional holiday activities and specials, Santa sightings, travel deals and family days with Cirque du Soleil throughout the holiday. Visit http://www.lovebeverlyhills.com/sparkle for complete details.

About Beverly Hills
Beverly Hills is one of the world's most sought-after locales. Centrally located in greater Los Angeles, Beverly Hills is a premier vacation and business travel destination, boasting beautiful year-round weather, acclaimed full-service and boutique hotel accommodations, sumptuous dining, world-renowned designer boutiques and incomparable shopping. Synonymous with Hollywood glamour, Beverly Hills enjoys an international reputation as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and chic shops along Rodeo Drive, but also for its multitude of art and architecture, spas and salons, and walkable drives. Learn more at www.lovebeverlyhills.com or on Facebook and Twitter.