What's New


SWAROVSKI ELEMENTS is proud to announce its first partnership with world-renowned shopping district Rodeo Drive for the 2011 Holiday Season. Situated at the heart of Beverly Hills’ Golden Triangle, Rodeo Drive defines sophisticated luxury for fashionable shoppers and is uniquely placed to embrace an exclusive collaboration with SWAROVSKI ELEMENTS.

Known throughout the world for its glamorous shopping ambience, Rodeo Drive will sparkle even brighter during the Holiday Season 2011 with a stunning, state-of-the-art custom SWAROVSKI ELEMENTS installation. With cooperation from The City of Beverly Hills, thousands of SWAROVSKI ELEMENTS will be combined with light and technology to deliver a modern, interactive holiday experience with an exciting, crystalline work that enables communication in brilliant new ways for the Holiday season.

Revel in the festive atmosphere while shopping for fabulous „must have‟ jewelry, fashion, accessories, lingerie and footwear and discovering exclusive limited editions for the Holiday Season all made with SWAROVSKI ELEMENTS.

Rodeo Drive and SWAROVSKI ELEMENTS - a sparkling partnership guaranteed to make the holiday celebration lighter, brighter, more glamorous and even more joyful than ever before.

SWAROVSKI ELEMENTS is the premium brand for the finest precision cut crystal elements manufactured by Swarovski. The designer‟s choice since the founding of the company by Daniel Swarovski in 1895, SWAROVSKI ELEMENTS continues to provide inspiration for creative innovators in the worlds of fashion, jewelry, accessories, interior design and lighting. The coveted “MADE WITH SWAROVSKI ELEMENTS” label serves as a certificate of absolute authenticity and ensures that partners‟ products are made with genuine SWAROVSKI ELEMENTS.

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionized the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 4th and 5th generation family members, has a global reach with some 23,000 employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros. Swarovski comprises two major businesses; one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision- cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 1,900 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.