BEVERLY HILLS, Calif. – Andy Warhol once said, "Rodeo Drive is like a butterscotch sundae — even the nuts are delicious!" On Sundays, September 16, 23 and 30, the local community and visitors will get to see Rodeo Drive with a cherry on top as Beverly Hills marks the 120th Anniversary of the Ice Cream Sundae.
ICE CREAM SUNDAYS are inspired by a time when Beverly Hills was a village and when legendary soda fountains at the Beverly Hills Hotel and Beverly Wilshire in the 50’s and 60’s were all the rage – a time when the Milton Kreis drug store and the Pink Turtle at the Beverly Wilshire catered to Elvis and Zeppo Marx, while the Fountain Room at The Beverly Hills Hotel catered to such stars as, Lucille Ball and Peter Falk. The original ice cream sundae was invented in Ithaca, New York in 1892.
In order to do something special for the local community to shop and enjoy Rodeo Drive, participating retailers will be offering their customers free ice cream with purchase, while supplies last. The events will be held from 12 pm to 5 pm each Sunday including Anne Fontaine, Brooks Brothers, Etro, Frey Wille, La Perla, Tiffany & Co., Salvatore Ferragamo, David Orgell, Galerie Michael, Porsche Design, Peter Marco and more. The first fifty guests to show their receipts from each Sunday at our special concierge desk at Brighton Way and Rodeo Drive will receive two complimentary ice cream creations, desserts or floral surprise from one of our participating trucks or carts.
On the 300 and 400 blocks of Rodeo Drive, vendors will offer gourmet ice cream, Italian ice, frozen yogurt, gelato, and other decadent desserts combined with mini Paris-themed café settings on the sidewalks. Participating trucks and carts include Coolhaus, Carvel, Sprinkles, Sweet E’s, Mango Tango and The Flower Truck.
A special Sunday centerpiece celebration will occur each Sunday on the bottom of the Via Rodeo at Two Rodeo. The first Sunday celebration on September 16 will allow guests to celebrate The Beverly Hills Hotel’s 100th Birthday, with complimentary birthday cake served by the Hotel’s Executive Chef Kaleo Adams and a book signing of The Beverly Hills Hotel and Bungalows – The First 100 Years” by Robert S. Anderson, official hotel historian and grandson of the hotel’s founder Margaret Anderson. Meet Mr. Anderson on the Via Rodeo from 12 noon to 1 pm and then at Brooks Brothers from 1:30 to 3 p.m.
On September 23, architecture meets ice cream with a special appearance by Coolhaus Ice Cream’s famous truck on the Via Rodeo. ZAGAT says Coolhaus is “the best ice cream in town, or any town for that matter. Pair their inventive flavors, like Balsamic Fig & Mascarpone or Maker's Mark Manhattan, with wild cookies like Coconut Almond Chip or Potato Chip Butterscotch and you're in dessert heaven.” Customers get to “build” their own sandwich by choosing from six cookie bases, and 25 ice cream flavors. All the wrappers are made out of potato and printed with soy ink, so they’re earth friendly and edible. Flavors are named after wellknown architects – Frank Berry, Mies Vanilla Rohe and I.M. Peinut Butter.
The finale on September 30 will be sampling the best-selling gelato in the U.S, Talenti Gelato e Sorbetto. The company uses only the finest 100% natural and raw ingredients, carefully sourced locally and from around the world. Founder Josh Hochschuler will be on Rodeo Drive to introduce their newest flavors, as well as serve their most popular flavors, including Sea Salt Caramel, Caramel Cookie Crunch, Banana Chocolate Swirl and Double Dark Chocolate. Guests will get an exclusive sneak peek of Talenti’s newest flavor Alphonso Mango, a rich dense sorbetto (dairy-free) made with fresh perfectly ripe alphonso mangos from India.
ICE CREAM SUNDAYS is produced by the Rodeo Drive Committee and made possible by support of the City of Beverly Hills and the Beverly Hills Conference & Visitors Bureau. For more information and updates and, please visit www.rodeodrive-bh.com.