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June 03, 2010 :
SEPTEMBER 10, 2010

Renowned Shopping Destination to Feature First-Ever Ferris Wheel on Street

BEVERLY HILLS, Calif. – The Rodeo Drive Committee has announced that nearly fifty of the street’s retailers will participate in Fashion’s Night Out on Friday, September 10, 2010. Rodeo Drive will lead West Coast efforts, as part of the global shopping event, and will erect the first-ever Ferris Wheel on the street. The festive atmosphere will also include in-store events, cocktail parties and extended shopping hours for all guests.

“We hope to produce a fantastic block-party atmosphere on the street,” said Rodeo Drive Committee President Tom Blumenthal. “Just as Rodeo Drive is know for offering an unparalleled shopping experience on a daily basis, Fashion’s Night Out is an exciting opportunity to create a memorable, one-of-a-kind event for our clients.”

The centerpiece of Rodeo Drive’s celebration of Fashion’s Night Out is a Ferris Wheel that will be placed on the 200 block of Rodeo Drive. When guests show their receipts from purchases on Rodeo Drive that evening, they will receive a complimentary ride for two on the Ferris Wheel. In addition to the carnival ride, guests will also be able to enjoy numerous in-store events taking place at merchants up and down the street. Chanel, Gucci, Giorgio Armani, Prada, Salvatore Ferragamo, Valentino and more than 40 other Rodeo Drive merchants are scheduled to participate in Fashion’s Night Out.

The making of Fashion’s Night Out 2010 will be the subject of a one-hour prime-time special for CBS Television Network on Wednesday, September 15 (8:00 p.m. – 9:00 p.m., ET/PT). Cameras will follow celebrities, designers, editors and retailers as they prepare for the event.

Past participating cities for the Fashion’s Night Out event have included, New York, Paris, London, Milan, Seoul, Madrid, Berlin and numerous other chic international destinations. For more information about Rodeo Drive’s involvement in Fashion’s Night Out, please visit, www.RodeoDrive-BH.com.

About Rodeo Drive
Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe. The City of Beverly Hills’ beautification projects, the prestigious Rodeo Drive Walk of Style® Award and the distinguished retailers all help create an unparalleled atmosphere only found on this famed street.
For more information, please visit www.rodeodrive-bh.com.

About Fashion’s Night Out
Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2010, Fashion’s Night Out will return to New York City to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. Around the world, and led by fifteen international Vogue editions (Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each country will celebrate Fashion’s Night Out on one night between Sept 7 and Sept 16, 2010. Fashion’s Night Out will be the subject of a one-hour special on CBS on September 15, 2010. For more information visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc).