Frette’s New Temporary Beverly Hills Space

"The design narrative for Frette’s new temporary Beverly Hills space centers on the theme of “Unveiling Frette,” a concept that evokes anticipation and the promise of discovery.At the heart of the environment is a dramatic sculptural installation: a cascading metal drapery formed from custom aluminum chain link. Rust-hued and reflective, the piece animates the double-height space, dispersing light into shifting patterns.Throughout the interior, the design continues this language of refinement and intrigue. Backward picture frames and artfully draped textiles serve as poetic staging elements, while product displays are presented on freestanding furniture rather than fixed millwork — a gesture that emphasizes flexibility and an atmosphere of curated elegance.Together, these details express a design language that is both architectural and evocative, embodying Frette’s evolving narrative and enduring spirit of luxury."

Visit the store at 9521 Brighton Way Beverly Hills CA 90210.