New on Rodeo · Collections
Bvlgari Serpenti Infinito
auruBOROS — Bvlgari's first public installation in the United States brings the Serpenti icon to New York's High Line.
· September 22, 2026
Bvlgari announces auruBOROS, the latest chapter of Serpenti Infinito — the Maison’s first public installation in the United States, on view on New York’s High Line above Little West 12th Street.
Conceived by Berlin-based duo Plastique Fantastique, auruBOROS is a large-scale temporary public installation: a golden structure of pneumatic coiling forms emerging from beneath The Standard — part sculpture, part architectural anomaly.
auruBOROS is the newest destination in the global journey of Serpenti Infinito, which began in Shanghai in 2023 and continued through Seoul and Mumbai — each iteration asking how a single icon travels, translates and transforms across cultures. Discover the Serpenti collections at the Bvlgari boutique on Rodeo Drive.