Rodeo Drive Holiday Lighting Celebration: 50 Years of Brilliance

The City of Beverly Hills and the Rodeo Drive Committee announce the return of one of Southern California’s most beloved holiday traditions: the annual Rodeo Drive Holiday Lighting Celebration, taking place Thursday, November 19, from 5 p.m.–8 p.m. This year’s celebration, themed 50 Years of Brilliance, promises an extraordinary evening of music, dance, dazzling holiday installations and festive entertainment in honor of Rodeo Drive’s 50th anniversary.

Adding a new dimension to this year’s celebration, Ortal Edri, a singer, songwriter, and recording artist based in Los Angeles, and Marianna Kriuchenkova, an eight-year-old vocalist who counts Whitney Houston and Jennifer Hudson as her heroes, have been named the winners of the inaugural “Rodeo Drive Has Talent” search. Selected from an open call inviting emerging performers to share their artistry, the winners will join an exceptional lineup of established entertainers and special guests on Rodeo Drive’s holiday stage. The new initiative reflects the Rodeo Drive Committee’s commitment to discovering fresh talent and creating opportunities for performers to reach a broad audience.

Thursday, November 19, 2026 | 5 to 8 p.m. | Rodeo Drive, Beverly Hills

“The holiday season is one of the most wonderful times of the year in Beverly Hills, and the Rodeo Drive Holiday Lighting Celebration has become a cherished tradition for our community and visitors from around the world,” said Beverly Hills Mayor Craig Corman. “This year’s 50 Years of Brilliance theme celebrates the extraordinary history of Rodeo Drive and its place at the heart of Beverly Hills. We invite everyone to join us for an evening filled with music, festive spirit and the shared joy that makes this city so special.”

Thousands are expected to gather beneath the glittering palm trees of the iconic luxury destination for the grand illumination of Rodeo Drive’s spectacular holiday décor. The celebration marks five decades of the Rodeo Drive Committee’s stewardship of the legendary street, helping shape its evolution into one of the world’s most coveted international destinations for luxury fashion, hospitality, and culture.

“We are proud to honor Rodeo Drive’s legacy while welcoming a new generation to discover the magic of this very special street,” said Rodeo Drive Committee President Kathy Gohari.

An Evening of World-Class Entertainment

Hosted by international vocalist, performer and entertainment reporter Ali Ward, the evening will bring together an exceptional cast of musical talent, dance and immersive entertainment for a spectacular celebration beneath the illuminated palms of Rodeo Drive.

Featured vocalist Dani Armstrong will bring her powerhouse voice and dynamic stage presence to the celebration; six-time GRAMMY Award-winning musician Daniel Ho will present Island Holidays, adding an island-inspired dimension to the evening, and DJ Lady Sha and many more artists will deliver an eclectic program spanning contemporary performance, vocal artistry and dance, creating a festive soundtrack for Rodeo Drive’s milestone anniversary.

The Grand Illumination: 50 Years of Brilliance

As evening falls, Rodeo Drive will be transformed into a glittering celebration of light, color and jewel-inspired spectacle. The festivities will culminate in a formal countdown and pushing of the festive button by the Mayor of Beverly Hills, City Councilmembers and the Rodeo Drive Committee Executive Board to illuminate the sky with a spectacular fireworks finale marking the culmination of an evening honoring five brilliant decades of Rodeo Drive.

Holiday Magic Along the Street

Beyond the main stage, Rodeo Drive will come alive with interactive entertainment and festive characters for guests of all ages creating unexpected encounters and memorable settings for holiday selfies and family photographs.

Wine gardens and festive food trucks along the street will offer guests an opportunity to pause, gather and enjoy the evening’s celebrations amid the sparkling surroundings.

Free and open to the public, the Rodeo Drive Holiday Lighting Celebration invites residents and visitors to share in an evening of music, spectacle and seasonal magic while marking a significant milestone in the history of one of the world’s most iconic streets.