ZEGNA - Summer 2027 - LA VILLEGGIATURA

As an exquisitely Mediterranean ethos shaped around seasonal living, cultivated leisure, and the pleasure of temporarily bringing one’s world elsewhere, La Villeggiatura is rooted in the Italian tradition of villeggiare — to stay in a villa. It had its peak moment from the 1950s through the 1970s and was never simply about going away. It was about relocating life itself for a season: family, rituals, conversations, habits, and a certain idea of elegance moving together from one place to another, from here to there, keeping the spirit and the manners while finding new, softer ways to express them. More than a vacation, it was life in a temporary home, beating to a slower drum. La Villeggiatura, according to ZEGNA, whose family heritage is full of images and memories of many villeggiature spent near and far, still matters because it is essentially a mindset, a way to approach topics of style and life. It is an expression of saper vivere, and certainly of saper vestire. Dressing, in the Villeggiatura frame, takes in fact a wholly different outlook. The spirit gets decontracted, but the ease does not erase the mild sense of properness; it enhances it. The act of getting oneself together gains spontaneity and rhythm: a flowing musicality that’s captured by that quintessential summer pattern, stripes. Irregular stripes running everywhere as the sheet music of easygoing elegance. Presented at Malibu Pier, the show takes place within one of California’s most iconic coastal landscapes. Through its support of California State Parks, ZEGNA contributes to the preservation of public lands, extending a vision first expressed through the creation of Oasi Zegna more than a century ago — the belief that nature is not merely a backdrop to life, but something to be cared for, cultivated, and passed on to future generations. Artistic Director Alessandro Sartori roots his vision in a genuine appreciation for clothes as objects that hold the power to define attitudes and suggest ways of being and behaving. He says: “ By creating new categories, erasing staid ones in an endless quest for styles apt for liquid lives of today, I am allowed the enriching possibility to create an ever-evolving aesthetic that’s rooted in the classics yet freed from outmoded restraints. In this collection, I wanted to express a ZEGNA take on summer, our vision of leisure dressing as something that’s drenched in a cultivated attitude, in a discerning gaze that's profoundly Italian. There is something so ours to what we did this season, with an openness that feels cosmopolitan rather than being proudly or narrowly local. The urge to experiment, which at ZEGNA is a matter of shapes as well as materials, keeps driving us forward. Everything here starts from fabrics, which have texture and pattern, and look endlessly renewed by simply twisting and turning the subtlest elements, even just a thread. Constant evolution is what we strive for”. Shop the collections at Zegna, Beverly Hills 455 N Rodeo Dr, Beverly Hills, CA 90210